BLOG POST: 3 Ways To Use The Beanery’s New Coffee Bean Tracker

 

3 Ways To Use The Beanery's Coffee Bean Tracker

alt="The Beanery logo on top of an image of a coffee bean farm." 

There's something special about enjoying a cup of coffee from The Beanery, but what if you could get to know your morning brew on a deeper level? The Beanery’s coffee bean tracker lets you get to know your morning blend by tracing the journey of your coffee beans from the Fair-Trade farm they were grown to the Beanery Barista who brewed your cup.

alt="Latte art by a Beanery Barista."

USING THE COFFEE BEAN TRACKER

With the coffee bean tracker, you’ll not only know where the beans were harvested but learn about the Fair-Trade farmers who nurtured them, the process they went through to reach their peak flavor, and the passionate people who helped deliver them to The Beanery. We're celebrating every step of your coffee bean's life, so you can celebrate every sip of your Beanery beverage.

Sound exciting? We think so, too! Here are 3 ways to use our new coffee bean tracker–now in stores nationwide.

1. Discover the origin of the coffee beans. Our main purpose in rolling out our tracking system is to highlight our commitment to fair-trade practices. We want our customers to feel confident knowing they are supporting small, Fair Trade Certified farmers when enjoying a Beanery beverage. If you’re like us, enjoying a Beanery beverage is one of the best parts of the week. The experience will be even sweeter when you can kick back, knowing that every high-quality beverage you enjoy is rooted in ethical practices.

alt= "Friends taking a photo of their different coffee drinks from The Beanery."

2. Experience the life of a Beanery coffee bean, from farm to cup. Our new coffee bean tracking system features an animated short showcasing the life of your morning brew. Customers can watch the coffee beans get planted, harvested, processed, transported, and brewed, just like in stores! Since every farm has its unique process, the animation is customized using data from the specific farm your beans come from, creating a unique experience with every scan.

alt= "A screenshot of The Beanery's animated short feature in its new coffee bean tracking system."

3. Meet the farmers behind every cup. We absolutely love our Beanery Baristas—and we know you do, too! But none of this would be possible without the dedicated Fair-Trade farmers we partner with worldwide. Thanks to our new coffee bean tracking system, you can now discover the name and location of the farm where your coffee beans were grown. Plus, you can click a link to meet the farmer behind it and learn more about the people who make your perfect cup possible.

Ready to see it for yourself? Use promo code FINDMYCOFFEE in The Beanery app to get 10% off your next order! This offer expires on February 28 at 11:59 p.m.